B-sides · 4 November 2026 · #meta
Side A, track 1: why this site is a mixtape
I was born in 1987, so I made my site a tape from that year.
A mixtape was how you told someone who you were before anyone had a profile page. You picked the songs, wrote the tracklist by hand and hoped they'd listen all the way through.
I was recorded in London, Ontario, in 1987. I went back there for business school, then swapped it for the other London in 2012. Two Londons, one tape.
How the tape works
The home page is the Intro. My story is in the Liner notes. Projects are my Greatest hits, writing goes out as B-sides, and Requests is how to get in touch. I've left the company names off the sleeve: the tracks speak for themselves.
I ship regulated products that pass their first audit.
Flip it over
The button at the top flips the tape. Side A is the daytime look; Side B is the same site after dark, with a hidden track for anyone who finds it.
Coming up
Next on Side B: notes on life as a fractional exec, shipping regulated products, the boardroom, and building teams that scale.
Press play, and if something here sounds like your kind of record, send a request.